OUR JOURNEY
Since its establishment in 1989, A.D. Time has built a distinguished reputation within the timepiece industry under the leadership of its CEO and Founder, Mr YY Kwan. Driven by a passion for horology and a deep appreciation for the craftsmanship of fine timepieces, Mr Kwan and his partners founded the company with a clear vision: to bring quality, style, and innovation to consumers through exceptional watch brands.
Over the decades, A.D. Time has cultivated enduring partnerships with leading licensing partners, distributors, and retailers across the region and beyond. The company is proud to have earned the trust of renowned licensing partners including Alain Delon, Bonia, Charles Jourdan, Hummer, and Valentino Rudy, reinforcing its position as one of Malaysia’s leading timepiece distributors with a growing international presence.
In addition to its licensed brands, A.D. Time represents and distributes an extensive portfolio of internationally recognised timepiece brands, including adidas Originals, Aigner, Aston Martin, Cerruti 1881, Cristallo, DKNY, Esprit, Guy Laroche, iGear, KCNY, Lee Cooper, Orient, Orient Star, POLICE, Suunto, Timberland, TIMEX, Versace, Oriental Clocks, and Rhythm Clocks. The company also manages and distributes ToyWatch on a global scale.
At the heart of A.D. Time’s success is its commitment to fostering lasting relationships through a distinctive corporate culture built on trust, integrity, and mutual growth. Guided by its philosophy of “A Lifetime Partnership”, the company is dedicated to creating long-term value for its licensing partners, distributors, retailers, employees, suppliers, corporate stakeholders, government agencies, non-governmental organisations, and the wider community.
From senior management to every member of its team, A.D. Time upholds the highest standards of professionalism, accountability, and service excellence. The company remains committed to supporting its partners through every stage of their journey, continuously enhancing product innovation, strengthening customer service capabilities, and developing meaningful solutions that meet evolving market demands.
To further strengthen its position as a trusted specialist within the timepiece industry, A.D. Time has established a network of licensing, distribution, and retail operations across Malaysia, Indonesia, and Hong Kong, enabling the company to serve regional and international markets effectively.
Through its enduring brand promise, “A Lifetime Partnership”, A.D. Time reaffirms its commitment to building relationships founded on trust, understanding, reliability, and long-term support. This philosophy continues to guide the company as it advances its mission of delivering excellence in timepieces and creating sustainable value for all stakeholders.
OUR MISSION
Achieving Life Dreams
With a dedication to be there 365 Life Moments for all our partners, we are committed to…
Sophistication For Life
Sophistication means excellence to us. It has to be there in our timepiece collections, services and systems. We build products, partnerships and management through sophisticated excellence that is smooth running, efficient and on par with world class quality. And, we continue to enhance this sophistication for a lifetime of improvement.
Recognition For Life
Our brand name is trusted as one of the most renowned timepiece partners in many local and international regions. We have strived for recognition from the moment ad time was born through lifetime partnerships with many premium brands. Now, as we expand our network through global regions, we intend to grow confidence and respect for our brand, our partners and our country through international recognition.
Gratitude For Life
Our lifetime partners gave us opportunities while our lifetime team supported us with hard work so that we could grow. We are truly indebted to them for their loyalty, and will appreciate and reward those who have believed in us and stood by us throughout the growing years. As we progress, we continue to contribute to a better life for ourselves, our partners and our society.
Partnership For Life
We identify the needs of our partners and lifetime team with utmost care and concern. We are there for you when you need us, because we know you are there for us too. In a lifetime partnership, we commit to be truly patient and understanding so that our friendship will grow positively and bring mutual benefits to all.
Effort For Life
There are no shortcuts to success. Effort in our lifeblood will help us achieve our vision. Through integrity and honest work, we strive to be more experienced and knowledgeable in the timepiece industry. Through passion and love for our work, we continue to foster relationships that will last for life. We give our everything for the growth of lifetime partnerships.
OUR VISION
365 Life Moments… a lifetime together with you, our partners. This is our dream.
We aim to extend lifetime partnerships to all who are helping us to build our corporate brand in the timepiece industry which includes our licensing partners, distributors, retailers, corporate institutions, government institutions, non-governmental organisations, and the society around us. We also aspire to be the guide for our lifetime team, our family, in achieving a lifetime partnership of working towards successful moments. ad time intends to establish lifetime partnerships in stages from Southeast Asia, Asia, and to the rest of the world in the near future. As we enhance our commitment of sophistication, we enhance our vision of 365 Life Moments.
CORE VALUES
Our Life Principles
To have partnerships that will last through time, we hold fast to the principle values of…
Trust
Lifetime Team
Building family partnerships
Y Y Kwan
CEO & Founder
Lifelong Leader
At the tender age of 19 years old, Mr YY Kwan began his career with Orient watches. Since then, he has never once looked back with anything but gratitude and appreciation for where life has taken him. This is his story of a lifetime.“I come from humble beginnings. But I always believe that if you commit your life and work with effort towards your passion, you will find success.
I still remember when I first started my career in the timepiece industry. I would try the hardest to be best at my job and my dedication earned the respect of my boss. He gave me an opportunity to start my business in the timepiece industry. And I took this opportunity and turned it into a lifetime success.
I learned that it is a self-taught world in the timepiece industry. To be a successful entrepreneur, you need to cultivate the initiative to self-educate by observing people to improve your product knowledge.
I began A.D. Time in Malaysia during the late 80s. Later on, I saved up enough to buy all the shares of the company. From then on, together with my lifetime team, we have built A.D. Time from strength to strength.
Today, I am glad to see A.D. Time’s presence throughout our nation and also in neighbouring countries. We would love to grow even further to fulfil our vision of 365 Life Moments for our lifetime partners. I truly look forward to see us committed with more passion and more successes as we approach the global arena.”
Progressing For Life
Building lifetime successes requires a lifetime team. At A.D. Time, we are a family. As we cultivate lifetime partnerships, we are excited to see the changes that we can contribute to our partners, our people, and also to our nation. We work closely through every moment, being dependable and depending on each other to accomplish great artistry in the timepiece industry.
Growing the A.D. Time brand name requires us to have continuous improvement in knowledge, partnership, understanding and trust. We consistently stand together to progress towards international standards. Through our core values, each and every one of us thoroughly believes in being there as a lifetime partner for our partners and our lifetime team.
MB Lim
Executive Business Director
“We’re more than a team, we’re family…we’re always here for each other”
Franscine Low
Group Finance Director
“Great success and dreams are meant to be shared together”
Ally Abdullah
Corporate Communications Director
“Loyalty and love – these are the strengths that keep us going, every moment, every day”
Billy Lim
Brand Director
“We can overcome challenges and obstacles because we have each other”
Kenny Lim
Product Development Director
“Building an innovative future with the creativity of our people”
Kwan Junyi
Business Development Director
Laura Pang
Sales & Marketing Director
“Together as a team, we strive to achieve a lifetime partnership towards success”
FUTURE MOMENTS
A lifetime of opportunities
Ever since A.D. Time came to life, we have dreamt of building our own brand for many years. It is our way of putting Malaysia on the map – through the excellence of unique, sophisticated, and artistic timepieces that we can design and make. We have dedicated a lifetime of effort to our dream and we know the best will be coming, very soon.a lifetime of opportunities
We look forward to a time where we would be able to be there for 365 Life Moments together with our licensing partners, distributors, retailers, corporate institutions, government institutions, non-governmental organisations, and the society around us. Standing beside them by providing the best products, services, and support as a lifetime partner, we trust we will achieve global standards through our shared values.
It is also our dream to have lifetime partnerships with our lifetime team, who have travelled far with us since the beginning. We are blessed and thankful to have a lifetime team with us who are sincere, committed, loyal, dynamic, and passionate about what we do. With continuous improvement in all aspects of our lives, we would strive to move ahead together, so that we can achieve sophisticated improvement and artistry within our industry.
In the near future, we will establish lifetime partnerships in stages from Southeast Asia, Asia, and to the rest of the world. Our future moments will be shaped with lifetime partnerships and a renowned brand that inspires confidence for everyone all over the world.
POLICY
Anti-bribery & corruption policy
A.D. Time is committed to conducting their business in a legal and professional manner, with the highest standard of integrity and ethics. The company practices a zero-tolerance approach against all forms of bribery & corruption and upholds all applicable laws in relation to anti-bribery and corruption.
This Anti-Bribery & Corruption (ABC) Policy is to further enforce A.D. Time Code of Conduct & Business Ethics to ensure that employees understand their responsibilities in compliance with the A.D. Time’s zero tolerance for bribery and corruption within the organisation.
For more detailed information about the Anti-Bribery & Corruption (ABC) Policy, please read below: