experience timeless happenings of a lifetime partnership
Celebrating A Brand Of Lifetime Partnerships
05.05.10
AD Time recently revealed its new corporate brand with a sophisticated direction
during its 20th anniversary and launching event. Held at the The Opera in Sunway
Kuala Lumpur on Friday, 30 April 2010, the event was themed 20th Lifetime
Celebration with AD Time which saw approximately 200 guests including lifetime
partners, bankers, the media, family and friends in celebration.
Marking 20
years of determination and passion, the event was a grand celebration for AD
Time. The company revealed that it intends to enhance and strengthen its market
presence with the help of its approximately RM1 million holistic corporate
branding programme, together with its Brand Conceptualist, peopalove.
The
founder and Chief Executive Officer, Mr YY Kwan also affirms that AD Time is
primed to revolutionise the global timepiece industry. As one of the largest
distributor for renowned timepiece product brands, the company does not brand
their own products. However, it is engaging in corporate branding to target the
different segments of the Southeast Asia and Asian market.
“AD Time’s brand is
not just about doing business… it’s about building a lifetime partnership. A
long lasting relationship that goes through ups and downs, thick and thin
together, with a bond that lasts through challenging times, good times and a
lifetime,” says Kwan.
AD Time’s new brand logo, brand colours and brand slogan
were also unveiled at the beginning of the event through a multimedia
presentation. In his opening speech, Kwan remarked that the elegant,
contemporary and sophisticated look and feel of the black-white-purple brand
identity had been designed to be universally appealing and distinguishing, in
order to differentiate AD Time as a renowned and creative fashion timepiece
partner.
Through its brand slogan, a
lifetime partnership, AD Time reinforces
its brand promise as a prestige specialist in the timepiece industry. This
creates reassurance among its partners in various industries including
world-class distribution brands such as Alain Delon, Bonia, Cerruti 1881, Doxa,
Ed Hardy, Esprit, Invicta, Issey Miyake, Pierre Cardin Time Couture, Puma Time,
Quiksilver, Replay, Rhythm, Roxy, Suunto, ToyWatch and other international
brands.
Mr MB Lim, the Executive Business Director of AD Time who has been of
service with the company for 20 years remarked, “We have engaged in corporate
branding to strengthen AD Time in various aspects… it is important for us that
our people understand what branding is all about. It’s more than building our
brand name – it’s about building our people as well.”
Various important guests
who attended the event included Mr Seguy from Alain Delon Information Desk,
Japan; Mr S S Chiang & Mr Albert Chiang from Bonia; Mr Clifton Yong, Ms Teresa
Lam & Mr Alex Tang from PFI, Hong Kong; Ms Ivy Leung and Team from Mywa, Hong
Kong; Mr Jason Taung from Pyxis, Taiwan and Mr Gregory Glasion of Kenzo Asia
Pacific.
In line with its corporate branding, the event venue was also decorated
with AD Time’s new brand logo and brand colours. Guests were also dressed in
black and white with a dash of purple, to coincide with AD Time’s contemporary
brand colours. They were treated to many exciting activities during the
celebration including a catwalk show featuring the latest timepiece collections
by AD Time lifetime partner brands. They also witnessed the official launching
of AD Time and the multimedia presentation, as well as joined in the toast to AD
Time for continuous success in building lifetime partnerships.
As a gesture of
good faith and appreciation, AD Time also presented Lifetime Partnership Awards
to their loyal lifetime partners. The award recipients have all been in
partnership with AD Time for over 20 years. They included Alain Delon
Information Desk (ADID) and Bonia International Holdings Pte Ltd and PFI
International Limited as Lifetime Licensees, AmBank Berhad as the Lifetime
Financier, Sin Chew Media Corporation Berhad, The China Press and Sisters as
Lifetime Medias, and AD Time’s team: Mr MB Lim – Executive Business Director, Ms
Franscine Low – Group Finance Director, Ms Ally Abdullah – Corporate
Communications Director as Lifetime Leaders and Mr Sittrasu A/L R K Suppiah as a
Lifetime Team member.
AD Time’s top management team comprising of Mr MB Lim –
Executive Business Director, Ms Franscine Low – Group Finance Director, Ms Ally
Abdullah – Corporate Communications Director and Ms Francine Tham – Creative
Director, also presented the Lifetime Visionary award to their Chief Executive
Officer Mr YY Kwan. Kwan was also honoured with a personally autographed and
framed picture of Alain Delon, the French actor and first lifetime partner of AD
Time.
“You’ve got to believe strongly in yourself and your team especially
during hard times,” Kwan remarks. Indeed, this lifetime partnership is a dream
come true for both Alain Delon and AD Time. Today, Alain Delon is a renowned
international timepiece brand, and AD Time is privileged to have Alain Delon as
a partner for life.
Staying focused to the roots of its success in the timepiece
industry, phase by phase, AD Time is looking forward to establish its global
market presence while putting Malaysia on the world map. With that, AD Time
aspires to foster stronger lifetime partnerships that benefit its partners, the
timepiece industry, the community, the country… and the world.
Branding A Timeless Passion Through Lifetime Partnerships
01.05.10
When a company is well recognised locally and strives to penetrate into the
global market, many suggest that it should gear itself with corporate branding
to survive successfully in the industry. The business world believes that
corporate branding can help a company or a brand to leverage their brand equity
and generate greater Returns On Investment (ROI). This cohesive corporate
branding effort also helps to strengthen the brand in every aspect including
their goals, business, people, culture, products, services, partnerships,
distributions and other expansion plans.
Offering sophisticated timepiece elegance since 1989, AD Time, a distributor of
timepieces, writing instruments and jewellery, has developed lifelong
relationships with various partners in the timepiece industry. This includes
licensing partners, distributors and retailers in Malaysia, Indonesia, Singapore
and Thailand.
“Since its establishment, I have this dream to build a timepiece brand of my own
that would mark Malaysia on the world map. And today, I have AD Time, an
exceptional fashion timepiece brand that is set to revolutionise the global
timepiece industry from Southeast Asia, Asia and to the rest of the world,” says
Mr YY Kwan, founder and Chief Executive Officer of AD Time.
In realising his dream, AD Time recently engaged in a holistic corporate brand
building programme to differentiate their corporate brand for better brand
recognition, brand association and brand preferences among its target audiences.
Together with their Brand Conceptualist, peopalove, AD Time is branded with a
new black-white-purple brand identity of contemporary elegance and
sophistication to penetrate into the international markets and create waves of
excitement. The distinguishing corporate identity differentiates AD Time as a
renowned fashion timepiece partner in the global timepiece industry.
To reinforce its brand promise of a specialist in the timepiece industry, AD
Time reveals its new brand slogan, a
lifetime partnership. The brand slogan
positions the company as a professional timepiece specialist that builds and
values lifelong relationships with its partners.
AD Time also practises a unique corporate brand culture of lifetime commitment
to achieve lifetime partnerships with its licensing, distribution and retailing
partners, lifetime team, timepiece partners, corporate partners, government
institutions, non-governmental organisations, the society and the country. From
the top management of AD Time throughout all levels of their lifetime team, they
place emphasise on dedication and responsibility to perform the best of their
ability, at all times. AD Time supports their lifetime partners whenever in
times of need, creating newer and better designs of timepieces, providing
end-customer services, and guiding their team and many more to continuously
deliver excellence in sophistication for the benefit of all.
The corporate brand also aspires to be
365 Life Moments together with their
partners because they believe that success can only be seen when devoting their
lifetime to achieve dreams. This surely creates reassurance among its partners
in various industries including world-class licensing brands such as Alain Delon
and Bonia. AD Time also distributes brands like Alain Delon, Bonia, B.U.M.
Equipment, Cerruti 1881, Crocodile, Doxa, ED Hardy, Esprit, Invicta, Issey
Miyake, Kenzo, Levi’s Time, o.d.m., Orient, Pierre Cardin Time Couture, Puma
Time, Quiksilver, Replay, Rhythm, Roxy, Santa Barbara Polo & Racquet Club,
Suunto, Toywatch and other international brands. These are distributed through
AD Time in Malaysia and through their lifetime distribution partners in
Indonesia, Singapore and Thailand.
To establish life contacts points with end customers, AD Time provides its
customer service and products through its supportive retailing network with
brands including Alain Delon, Bonia, B.U.M. Equipment, Cerruti 1881, Crocodile,
Doxa, ED Hardy, Esprit, Invicta, Issey Miyake, Levi’s Time, o.d.m., Orient,
Pierre Cardin Time Couture, Puma Time, Quiksilver, Replay, Roxy, Santa Barbara
Polo & Racquet Club, Suunto and ToyWatch throughout Malaysia and Indonesia.
Putting the corporate branding strategy to action, AD Time intends to
continuously form positive lifetime partnerships and penetrate into the
international markets in stages from Southeast Asia, Asia and to the rest of the
world by the year 2020 together with its lifetime partners.
Signing Ceremony with Rhythm
09.03.10
World-renowned clock manufacturer appoints new exclusive distributor in Malaysia
RHYTHM WATCH CO., LTD., the Japan based world leader in the manufacturing of
clocks and time-keeping products, announces the appointment of A.D. Time Sdn Bhd
as their exclusive Distributor for Malaysia.
Kuala Lumpur, March 9, 2010 – Rhythm, a brand name synonymous with quality,
precise and beautiful clocks, is currently distributing its products in more
than 70 countries worldwide. Established in Japan in 1950, Rhythm started its
overseas business about 50 years ago.
Takanori Kudo, President of Rhywaco (H.K.) Ltd., the company responsible for
global sales and marketing for Rhythm brand clocks and clock movements
explained, “In the past 7 years Rhythm’s overseas business kept growing despite
the changes in the global market and the world economy crisis. Rhythm currently
has 5 factories and distributes more than 13 million pieces of clocks and
movements every year.”
Speaking about the company’s dedication in meeting today’s consumer needs and
the importance of customer satisfaction, Kudo added, “We believe that A.D. Time
is our ideal partner as they fully understand our way of business and they know
very well how to take care of customers which is very important in any
business.”
Takanori Kudo and Mr YY Kwan, the Managing Director of A.D. Time Sdn Bhd jointly
signed the Distribution Agreement and Kwan commented, “We are confident that we
have the right business philosophy and marketing strategies to bring Rhythm to
the top of the Malaysian clock industry.”
This partnership will greatly enhance Rhythm’s presence in Malaysia thanks to
A.D. Time’s excellent position and expertise in the timepiece industry. This
affords Rhythm an opportunity to offer better service and support to their
existing customer base, as well as to grow with new potentials that an expert
local partner can provide them with.
For more information on Rhythm, please visit
www.rhythm.com.hk
celebrating exclusive events of a lifetime together
20th Lifetime Celebration With AD Time
05.05.10
Celebrating with approximately 200 guests, AD Time recently revealed its new
corporate brand during the 20th Lifetime Celebration With AD Time anniversary
event. Guests were treated to exciting activities including the official
launching of AD Time’s new corporate brand, multimedia presentation, toast,
catwalk show and the Lifetime Award Presentation. Marking 20 years of
determination and passion, the event was a grand celebration for AD Time and the
official launch for its new corporate brand identity to enhance and strengthen
its market presence.
Cerruti 1881 Pavilion KL Official Opening
26.03.08
A grand official opening of CERRUTI 1881 Timepiece and Ornaments Boutique took
place at Pavilion Kuala Lumpur. This was an evening of style and splendour as an
estimated 200 guests, encompassing acclaimed celebrities, corporate leaders and
members of the media turned up for the event.
o.d.m Go Pink Party
22.08.07
o.d.m revealed its futuristic range of timepieces in a Go Pink party at Zouk
Dance Club, Malaysia. Taking inspiration from the modern and contemporary era,
distinguished guests and celebrities go playfully pink with o.d.m’s transparent
and lightweight collection.
o.d.m Party
26.12.06
o.d.m recently launched its funkiest line of trendy and cool watch in a
colourful event at Zouk Club, Malaysia. o.d.m celebrated its versatile and chic
fashion attitude together with beauty pageant contestants from all over the
world and celebrities from Malaysia.
Pierre Cardin Time Couture Official Launch In Malaysia
17.11.06
Pierre Cardin revealed its new range of exclusive and stylish timepieces with
over 100 guests including VIPs and celebrities at the Upstairs Club Lounge, The
Loft, Malaysia. Pierre Cardin highlighted the event with a parade of
sophisticated and elegant timepieces, presented by graceful and stylish models.
Puma Time Official Launch In Malaysia
17.05.06
Puma Time launched the latest collection of colourful and sporty Puma timepieces
at Kuala Lumpur, Malaysia. The new collection was launched in a lively and
athletic performance signifying the ever timeless and Active range of the Puma
Time sports fashion.
